Delve into the essential aspects of school building management in this webinar, 5 Key Aspects of Managing Your School Building. The panel of experts covered a spectrum of topics crucial for school leaders managing their buildings, including best practices and considerations for building improvement, renovation, and management.
Expert Michael Soh shared best practices for ensuring your construction project stays on track and within budget. Here are a few of his recommendations:
Plan and design with precision
Assemble a strong team
Implement competitive bidding
Engage experienced consultants
How to Make the Most of Your Lease
Next, we heard from Tabatha Martins and Mary Dillon on how schools can make the most of lease agreements.
They discussed understanding your lease terms, rent details, property conditions, and tenant rights. This is crucial for negotiating favorable terms and fostering clear communication with landlords.
Facility Financing Options
Tommy Alberini shared financing options for school facilities, discussing factors like eventual ownership, lease terms, buyout and refinancing options, and payment structures to strike a balance between flexibility and stability.
How to Work with a Broker
Next, Maddy Marlton shared the benefits of working with a broker. She emphasized how partnering with a commercial real estate broker offers access to market insights, listings, negotiation expertise, and regulatory guidance, streamlining the process and enhancing the likelihood of securing an ideal facility.
Real-World Experiences
Lastly, we heard from Christin Barkas and Ryan Eldridge, who shared real-world experiences of schools accomplishing their mission through strategic building upgrades.
Partner for Support
If you’re embarking on a building upgrade or building purchase, we’re here to help. Get in touch with our team and browse additional free resources below.
In this Tuesday Tips, Maddy Marlton and Graham Taylor discussed the advantages of working with a broker when searching for a school facility, emphasizing three main benefits: time-saving expertise, comprehensive market coverage, and tailored solutions to meet unique school requirements. Watch the conversation for more on how brokers streamline the process, handle negotiations, and guide […]
The decision to buy or expand a school is a pivotal moment in the life of any school. It represents an opportunity for growth, stability, and the chance to provide an ideal learning environment for students. However, in today’s educational landscape, this decision is not without its challenges. Let’s explore why timing is everything when […]
Free Download
Buy Your School
The Charter School Facility Financing Guide provides information about the school building marketplace, the planning process, and the four primary funding structures. You’ll come away ready to balance your school’s plans for growth with budget realities.
In this guide, you’ll find information on:
The school building marketplace
The planning process
The four primary funding structures that charter schools use to finance facilities
The quest to find the ideal home for your school can be complex—and feel daunting. This is why it can make a huge difference to have a broker to guide you through the process. Here are just three key benefits of working with a broker that can make all the difference when seeking your school’s forever home.
1. You will save time and energy.
With their deep understanding of the industry, brokers can efficiently lead your school through the intricate processes surrounding property transactions—whether it’s buying, selling, or leasing a facility. Brokers have the knowledge and resources to streamline the process, allowing you to focus on running your school.
2. You’ll benefit from their network.
Brokers can offer your school access to a vast network and comprehensive market coverage, ensuring that no stone is left unturned in the search for the perfect facility. They can explore all available property options, including off-market opportunities that schools wouldn’t typically have access to. By leveraging their connections and expertise, brokers can present you with a wide range of choices tailored to your specific needs and preferences.
3. You’ll stay on mission and on budget.
Brokers closely collaborate with your school to gain a deep understanding of their goals and priorities; brokers can align property searches accordingly. Whether it’s location, size, amenities, or budget constraints, brokers work to find properties that perfectly match your school’s criteria.
In addition to these three key advantages, it’s important to engage with a broker early in the process. By starting the conversation well in advance, preferably 12 to 18 months before seeking occupancy, you can better manage expectations and streamline your search for an ideal facility.
With their time-saving expertise, comprehensive market coverage, and ability to provide tailored solutions, brokers serve as invaluable allies, offering guidance and support every step of the way.
About the Author
Maddy Marlton has a strong background in industrial real estate, including property management, leasing, acquisitions, and development. As an integral member of Grow Schools’s Operations team, Maddy establishes relationships with brokers that can help get schools into their forever homes.
Your website serves as the digital front door to your school. A user-friendly design creates a positive first impression, making it more likely that visitors will explore further and consider enrollment. It ensures that prospective families, who may or may not be tech-savvy, can easily navigate the site, find information, and complete enrollment processes without frustration.
Here are 5 tips for a user-friendly website.
1. Understand Your Audience
One of the foundational steps in creating a meaningful digital experience is gaining a deep understanding of your audience. Identify the different user groups, whether they are potential families, current students, or community supporters, and conduct interviews, surveys, and empathy mapping exercises to comprehend their needs, motivations, and experiences. By putting yourself in the shoes of your users, you can tailor your website to resonate with them on a personal level.
2. Goal Setting: Define Success Metrics from the Start
Set clear goals for your website. Establish SMART goals—specific, measurable, achievable, relevant, and time-bound. For example, rather than a broad goal like increasing enrollment, aim to increase the number of applications submitted through the website by a specific percentage within a defined timeframe. Setting goals ensures alignment among stakeholders and provides benchmarks for measuring success.
3. Monitor Your Progress Effectively
Implement analytics and tracking tools to monitor user behavior on your website. Track metrics that align with your goals, but be cautious of potential misleading indicators. High traffic numbers may not always translate to genuine user engagement. Combine quantitative data with qualitative insights gathered through interviews and feedback to gain a comprehensive understanding of user interactions.
4. Balance Statistics with Storytelling: Humanize Your Data
While statistics and awards add credibility, experts stressed that it’s crucial to balance them with compelling storytelling. Share success stories, testimonials, and impactful narratives that humanize the data. Use multimedia elements, such as videos and photos, to create an emotional connection with your audience. A well-crafted narrative not only informs but also engages and resonates with visitors.
5. Create an Inclusive Experience
As charter schools strive to attract more diverse students, a school’s website is a prime opportunity to set the tone and stand out.
School websites—and all websites—should consider all types of users, not just the majority. They must be accessible (able to be used by people of all abilities) and inclusive (not exclusionary in their form or content).
Niki Blaker is a design strategist and founder of Five Sigma Studio—a design firm focused on bringing brand strategy, user experience, design, and content together. Her work is guided by an emphasis on cross-discipline collaboration and in-depth research that makes meaningful brand strategy and design experiences possible.
According to a survey conducted by the nonprofit National School Choice Awareness Foundation (NSCAF), 53.7 percent of parents are considering new schools for their children. Most school searches start online, which means it’s important for your school to be both searchable and have online curb appeal. Here are 5 ways you can improve searchability and engagement with your school’s website.
1. Enhance Search Visibility
93% of school searches start at a search engine like Google, so if you’re considering advertising, you’ll want to enhance search visibility withGoogle Ads. To use Google Ads effectively, you’ll want to create content based on common search terms—or keywords—that someone might use when looking for a school like schools near me, schools with enrichment programs, or top 10 schools in my area. Provide content that responds to these keywords, and your ad will show up higher on the list.
Tip: Google’s free analytics offer insight into your ads’ effectiveness, allowing you to make data-driven decisions. Google Ads are also cost-effective: schools set their budget and only pay when someone clicks on an ad.
2. Design an Engaging Website
Your school’s website is a glimpse into your thriving, unique programs. Not only should you provide cohesive branding and authentic photos, but your site should be intuitive, easy to navigate, and engaging.
A good guiding principle is to design your site for current families and prospective ones. Feature enrollment information prominently both in the navigation bar and on a button on your home page. You can also choose to add a pop-up window when enrollment deadlines approach.
Then, create your website content by anticipating prospective families’ questions. Present an authentic representation of all you have to offer by featuring videos, photographs, and testimonials from students, teachers, and parents. Professionally produced content adds value, but student and teacher-generated images and stories offer genuine insight into daily life in the classroom.
Another best practice is to keep the website up to date with a current calendar of events, visit days, and enrollment deadlines and include upcoming school events that are open to the public.
The list of social media outlets is ever-expanding. Facebook, YouTube, TikTok, and Instagram are only a few of the channels schools use to attract prospective students. Your school doesn’t need to be on all of them—what’s important is that you are where your prospective families are online. Talk to current families about where they spend time online and go from there.
Each social media channel has unique viewers interested in different content, so what works on Facebook may not work on Instagram or TikTok. Follow other schools and see what they’re posting to get an idea of what might work for your school.
It’s a lot of work to manage several different social media accounts, so involve others in the fun! While a school representative should always approve any content before it goes online, trusted school ambassadors, including parents, teachers, and students themselves, can become your storytellers. You can create a digital media club for middle and high school students who, with the support of a trusted faculty advisor, can develop an effective social media strategy that will appeal to prospective classmates.
4. Keep Your On-line Data Up to Date
A first stop for many prospective families is a school review site likegreatschools.org,niche.com,privateschoolreview.org, andpublicschoolreview.com. Someone on your administrative team should have access to these sites to update information like enrollment numbers, course offerings, and demographics. Keep these up-to-date and correct any errors quickly.
The reviews posted to these sites have become an effective tool for evaluating a school. Each review is vetted, so school personnel cannot ghostwrite these. A little persuasion may be necessary to encourage current parents and students to write the reviews, so offer some school swag as a reward for posting.
Recognize that not every review will be glowing, and a negative one will sit on the site for a while. The silver lining? It may be an opportunity to uncover a problem that your school needs to address. If you get a negative review, keep in mind the advice offered by Jay Baer in Hug Your Haters: How to Embrace Complaints and Keep Your Customers. Treat it like a phone call complaint. Ignoring it is equivalent to hanging up, but on social media, where others are watching. Respond promptly, address concerns, and turn it into an opportunity to showcase your commitment to transparency and good communication.
―
Tip: These sites are closely monitored internally. All information will be confirmed before your school’s profile is updated, so keep an eye on the progress. It may take 2 – 3 days to complete an update.
5. Showcase the Talent at Your School
Blog posts are a great way to show your community the great things your students are accomplishing. Once you’ve posted to your website, share it across social media and on channels like LinkedIn to spread the word.
Your educators have a wealth of information to share, and along with a guest blog post on your own site, there are plenty of digital media outlets that accept articles written by teachers: sites like Edutopia, The Educators Room, and We Are Teachers. Member publications of Parent Media may publish helpful how-to articles written by teachers as well. When a member of the school staff publishes, share the article broadly with praise.
Other ideas include:
Teachers can offer a webinar on classroom management
A counselor could create a YouTube video on how to help a student get organized
An administrator can present as a thought leader advising others on topics like navigating budget cuts or offering professional development
A student can present a classroom project on TikTok as an example of how learning happens at your school
The greater the online presence a school has, the more effective its enrollment marketing strategy. Use these tips to expand your reach to more prospective families and see your school population grow.
Engaging with your audience on social media allows you to share inspiring stories, highlight student achievements, and engage with the community by responding to comments and messages. Here are some strategies for effectively using social media to build your school’s online presence. Choose your platforms. It’s important to engage with your audience on the social […]
The search bar is where it all begins. SEO, or search engine optimization, is a key component to designing your charter school website. In short, good SEO means your website is easy to find. When done right, SEO leads to lots of “organic” traffic to your site—if a parent in your city is looking for a […]
Free Download
The Charter School Digital Marketing Guide
Download this workbook will help you achieve your enrollment goals. Refine your school’s messaging, set strategic marketing goals, and achieve them through a variety of digital marketing programs.
Whether your school is new to fundraising or simply busy navigating the school year, you may think you are out of time to conduct a year-end campaign. Don’t skip this great opportunity to boost your bottom line! Approximately 30% of all annual giving occurs in December, and around 10% occurs in the last three days. It’s not too late to launch a year-end campaign. Here are five tips to help you maximize your results.
1. Cast A Wide Net
Your fundraising efforts shouldn’t stop at currently enrolled families. Consider inviting your broader community to support your school – including local businesses, grandparents, alumni, and community leaders. Ask your staff, volunteers, and school leadership to share campaign news with their contacts by emailing your appeal letter, forwarding school newsletters, and liking social media posts – you may be surprised at who steps up with a gift!
2. Set A Deadline
Gifts to public charter schools are typically tax-deductible as long as no goods or services are exchanged. Year-end fundraising appeals generally set a deadline of December 31 (or sooner!) to maximize donors’ tax deductions during the calendar year. Set a deadline for your campaign, and be sure to let your families know by what date they need to make their gift. It adds some urgency to the campaign, and they’ll respond in a timely way.
3. Keep It Simple
Busy parents have so many messages coming at them via email, snail mail, and social media. When writing your appeal letter, be sure to keep it streamlined and simple. A one-page mailed or emailed letter should include recent highlights and a clear request for support. Don’t overwhelm your readers with too many statistics or stories – a few well-chosen anecdotes will go a long way in reminding your parents why they love your school and why they should support it with a gift.
4. Ask For What You Need
Do you need help finishing your playground? New microscopes for your science classroom? School supplies for families in need? Or simply general support to make your school stand out as an excellent center for learning? Don’t make your families guess what your needs are – clearly outline what their gift will support and the impact that it will make on your students.
5. Don’t Forget to Say Thank You
Once your campaign ends, reach out to your donors with a personalized letter to say thank you. It’s a great way to let them know they are valued and appreciated members of your school community. Include your school’s IRS tax identification number and the amount and date of their gift to help them at tax-filing time. And don’t forget to report on the outcome of your campaign on school social media and your website. Your donors – and you – should be proud of the results!
Easy School Fundraising Ideas: https://www.weareteachers.com/fundraising-ideas-for-schools/
Fundraising Letter Writing Tips: https://doublethedonation.com/fundraising-letters/
School Fundraising Event Ideas: https://www.signupgenius.com/School/school-fundraising-ideas.cfm
Need fundraising help?
Looking for ways to grow your fundraising efforts? Grow Schools partners with our clients to help them meet their contributed revenue goals and plan for the future. Our fundraising team brings a deep knowledge of designing, launching, and growing fundraising campaigns for schools of all sizes. Interested in learning more? Contact us today and see how Grow Schools can help maximize your fundraising efforts!
About the Author
Mara Winke, CFRE, has over 20 years of experience as a professional fundraising consultant for charter, public and international schools. Mara helps her clients maximize their contributed revenue through campaign strategy and analysis, annual and capital campaigns, grant research and writing, and Board and volunteer training. She enjoys running and reading Scandinavian mysteries and is an avid hockey mom.
News from us today: Charter School Capital has a new name. Say hello to Grow Schools!
A Legacy of Support
For 17 years, we’ve forged long-term relationships with schools—offering them sustaining, holistic support. We offer schools financial support, partner with schools on the path to building ownership, and help them reach their enrollment goals. We also offer a range of resources and expert guidance to help schools thrive as they grow. Over the years, we’ve been honored to build meaningful, long-term relationships with the schools we serve—raising $3 billion to help 900+ schools flourish, and getting 3+ million kids access a nurturing school environment.
As schools’ needs evolve, we evolve our support—and we needed a name to reflect that dynamic. As we brainstormed what to call ourselves, we were driven by the desire to better express the depth and breadth of our solutions for schools; we wanted a name that better reflected our values, our mission, and our dedication to school success.
Time for a Change
The name Grow Schools points directly to our vision: that all kids have access to a nurturing school environment where they can thrive. Our new name also reflects our mission: to help school leaders get where they’re going with the money, resources, and know-how to create thriving schools.
We’re excited to step into this next chapter alongside the amazing school leaders we serve. We look forward to serving you as Grow Schools with the same holistic support we’ve always provided.
Here’s the next 17 years and beyond. From all of us at Grow Schools, thank you—and let’s go!
Effective enrollment marketing is an investment in the long term. It’s comparable to planting a tree; the effort and care you invest early on can result in a thriving canopy of students for years to come. By focusing on strategies that span multiple enrollment seasons, schools can establish a foundation that builds a strong and sustainable school community.
Adopt a strategic marketing tailored to your unique offerings. Enrollment marketing isn’t just about spreading awareness; it’s about communicating why your school is the ideal choice for students and their families. You’ll need to go beyond word of mouth.
Here are some tips for developing a long-term enrollment strategy that helps your school achieve its mission.
Focus on retention.
Focus on both attracting new students and retaining existing ones to create a balanced, long-term enrollment marketing strategy.
Adapt to challenges.
Be sure to stay updated with enrollment trends in the ever-changing educational landscape. Pay special attention to difficulties in regaining enrollment at specific grade levels, such as the third grade, indicating the long-term impact of the pandemic on student retention.
Be thoughtful about your online presence.
Use video content as a dynamic tool for engagement on platforms like TikTok and YouTube to create awareness and interest. For new schools, community engagement and early advocacy are pivotal to building interest and a solid foundation. Ensure your school’s website is compelling, informative, and sparks curiosity among prospective students and their families.
Build a strong Board.
Carefully consider board governance and the composition of your board of directors, especially during the formative stages of a charter school. Having community influencers and parents with significant influence on the board can be a powerful catalyst in promoting your school and fostering community engagement.
Dive Deeper: Watch the Discussion
Ashley McQuarrie and Tony Solorzano joined Michael Barber to discuss these strategies in more depth and touch on social media as a tool for raising awareness. Watch the full video below.
Note: YouTube had an issue with sound for the first five minutes. The speakers were able to recap what they covered once sound was restored.
Reach Your Goals with Digital Marketing
Achieve your enrollment goals through digital marketing. Raise awareness, fundraise, meet enrollment targets, and create a diverse network of champions that will nurture your school over the long term. Check out this free resource here.
Somehow, it’s October already. With all the back-to-school activities, September went by so quickly, and now it feels like the holiday season and a brand new year are just around the corner. And that means new opportunities and, of course, new challenges when it comes to attracting families to your school.
My advice? Don’t wait. The earlier you kickstart your enrollment efforts, the more time you have to connect with families and build those fantastic partnerships. Whether you’re teaming up with external partners or managing things in-house, early planning can make all the difference.
This week, I spoke on YouTube Live about what school leaders can be thinking about right now in terms of enrollment. You can watch that chat below and read on for your tips for October.
Local Engagement and Open Houses
First things first—think local! Engaging with your community is a powerful way to connect with prospective families. Consider hosting open houses, whether in-person or virtual, that give folks a sneak peek into your school’s world. Let them experience your unique educational approach and soak in your school’s warm and welcoming vibe. Your local newspapers can also spread the word about your open houses, and having informative materials ready to go can make sure folks really get what your school is all about.
Community Partnerships
Collaborating with community organizations can be a game-changer. Good options are the Boys and Girls Clubs or YMCA—these organizations have some great networks that can help you reach families you might have missed otherwise. Check out local community-based organizations, too. They’re often hidden gems when it comes to expanding your reach.
Use Video
Videos are your secret sauce, allowing you to authentically showcase your school. You don’t need to be a professional videographer to make videos—simple, genuine, and heartfelt clips can resonate deeply with potential families.
Capture those special moments in your school’s calendar—especially the first day of school—and create video montages that tell your school’s story.
Word of Mouth
Remember, we’re here to support you every step of the way. You can learn more about enrollment marketing partnerships here.
Last but not least, think about word of mouth. Positive recommendations from your current school community can carry a lot of weight. Encourage people to share their stories, and consider hosting events where families can invite friends and family to get to know your school better.
Tony Solorzano is passionate about helping charter schools thrive in their communities and achieve their enrollment goals. Learn more about Tony here.
The decision to buy or expand a school is a pivotal moment in the life of any school. It represents an opportunity for growth, stability, and the chance to provide an ideal learning environment for students.
However, in today’s educational landscape, this decision is not without its challenges. Let’s explore why timing is everything when it comes to buying your school—we’ll discuss how to stay informed, how to collaborate with your team, and how to make decisions that align with your school’s mission and vision.
Reasons to Buy Your School
Buying your school building allows institutions to become a beacon of stability in your community, providing a sense of permanence and reliability. Building ownership can also be a sound financial investment, building wealth over time. Lastly, school ownership can give you autonomy over your facility, enabling improvements and expansion as your school grows.
Despite these compelling reasons, many charter leaders face a challenging reality: the need for more space while grappling with budget constraints.
The Market Realities – Today’s School Buying Landscape
An increasing number of charter schools are seeking to grow and buy properties.
However, several market dynamics complicate this process:
It’s a Seller’s Market: Sellers are holding onto properties, often with high price expectations, making it challenging for buyers to find suitable options at the right price.
Supply Chain Delays: Disruptions in the labor market and supply chains have led to delays and increased construction costs.
Fluctuating Costs: Construction costs have seen fluctuations, with prices varying significantly even within a short period.
Funding Challenges: Securing funding at reasonable rates can be increasingly challenging, requiring creative financing solutions.
Given these challenges, charter school leaders must adopt strategic approaches to address their space needs without breaking the bank.
Strategic Approaches
When it comes to obtaining school facilities, school leaders can explore various paths: stay in your current space, pursue ownership of your school facility, or undertake new construction to create a custom learning environment. As you consider these options, here’s how to get creative.
Phase Construction: Consider phased construction or renovation projects to manage costs effectively.
Optimize Space: Reimagine your ideal school space, determining the precise amount needed to fulfill your mission.
Explore Alternatives: Consider renting out unused space or repurposing existing facilities to generate funds.
Stay Informed: Keep a close eye on market conditions and be prepared to act when the timing aligns with your school’s needs.
Several key metrics can guide your decision-making process:
Average Daily Attendance (ADA): Aim for at least 80% of your ADA to ensure your facility meets your student population’s needs.
Rent to Revenue Ratio: Ensure your revenue is at least 5-6 times higher than your lease costs, providing financial stability.
Coverage Ratio: Manage expenses so that your net income is at least 120% of your lease costs, securing financial health.
How to Get Started—Early!
When you’re ready to make the move, the key will be to start early. Create a realistic timeline for your expansion project, keeping in mind that these projects often take longer than anticipated. Build in flexibility and contingencies to avoid unnecessary delays. See the timeline below for an idea of how far in advance to plan. You’ll also want to time building or buying for minimal disruption to learning.
Conduct a Building Audit: Conduct an annual school audit to assess your facility’s condition and its ability to meet your needs.
Anticipate Future Costs: Consider future maintenance costs, energy efficiency, and your school’s growth plans.
Review Your Contracts: Review lease agreements and contracts for lease expiration dates and compliance with regulations like Prop 39.
Make an Ideal Space Plan
If buying is the best option, create an ideal space plan aligned with your school’s mission and growth objectives.
Consider:
What spaces are needed to address your mission?
How many classrooms do you need?
How many bathrooms?
What about hallways, office space?
In this session, licensed mental health professional Caroline Poland joined us to answer questions on supporting teachers. She gave tips for supporting teacher mental health and well-being, including understanding the neurological aspects of trauma, practicing active listening, and fostering a positive school culture.
Join the experts as they answer all your questions live on Tuesdays on YouTube at 10am PT / 12pm CT / 1pm ET.
Read Full Transcript :
Michael Barber: Hi, everybody. And welcome back to Tuesday Tips. I’m Michael Barber. We’ll welcome all our school leaders back as we talk about the biggest challenges facing school leaders. And today, we’ve got one of the biggest that we hear all the time and continues to be a challenge for school leaders, and that is mental health. Specifically, we’re welcoming back Caroline Poland, who joined us last week at our webinar on all things teacher mental health and wellbeing. And Caroline’s graciously come back to allow us to ask a few more questions on that webinar and have a chat of what’s coming up in the next few weeks as we tackle student mental health. So Caroline, welcome to Tuesday Tips. Thanks for joining us. Caroline Poland: Thank you. It’s great to be here. Michael Barber: Great to have you back again. So let’s hop right into the questions. By the way, if this is your first time here at Tuesday Tips, we’re here every Tuesday at 10:00 AM Pacific, 1:00 PM Eastern on our YouTube channel. We keep this chat to about 10 minutes, although I’m guessing today, based on not only just the expertise we have in the room, but some of the questions that we’ve got, we might go a little over. So maybe we’ll keep it to try and keep ourselves to 15 or so minutes, but we’ll do our best. So we’ll start with this first question. And this really gets, I think, at the heart of our conversation we had last week. But the question is this, how can understanding the neurological aspects of trauma inform a school leader’s approach to teacher wellbeing? Caroline Poland: That’s a great question. We’re going to talk a little bit more in detail about that next time, but I think understanding the neurobiology of trauma, what’s happening in our bodies and our nervous system when we experience a threat or a perception of any potential threat is really important because it allows us to make sense of behaviors that we’re seeing, or on the student end misbehaviors, disobedience, that we might on the surface label as one issue that underneath the surface is a very different story. So when we can understand the story as it’s being told by someone individually instead of what our perception is on the surface, then we’re better able to meet them with where they’re at and walk alongside them in their journeys. We don’t all need the same thing in a work environment. Our safety and threat perception is different. And so for school leaders, supervisors to be able to understand that each person that you supervise is different and be able to create something a little bit different for each person is really helpful in supporting their wellbeing and understanding, again, the story underneath the surface. Michael Barber: Yeah. You talked a lot about during our webinar the idea of listening, and that for a lot of us listening is an activity. How we define listening is not actually what listening should be, right? Caroline Poland: Right. Michael Barber: Can you unpack that a little bit? Because I think that’s important to the context of this question on the idea of actually listening versus just listening, if you will. Caroline Poland: Right, right. So I introduced that with a quote by Stephen Covey, not verbatim, but the biggest issue in communication is that we listen to reply and not listen to understand. And so listening can be a very passive process or it can be a very active process. And anytime we’re in a supervisory role or relationships in general, we want to be engaged in very active listening where we’re listening to understand the story underneath the story. And that comes not through our defensive replies or trying to just get our point across over and over, but really sitting back, taking on that stance of a really curious observer, you’re playing detective. So you’re flipping over every stone and saying, “I’m really going to listen to what you are saying so I can understand what this story actually is.” And then be able to better understand what we need to do moving forward to fix whatever the issue is or solve the problem. And so- Michael Barber: Yeah. Caroline Poland: … that’s the open-ended questions, reflections, affirmations, all of that. Michael Barber: Yeah, such good insights there. One of the things you also focused on during the webinar was the idea of culture and how it’s set from the top down. And we talked a lot about the impact of principals and school leaders and their impact on culture. I’m just wondering if you could reflect again on some of the steps that school leaders can take to actively shape that culture inside of their schools. Caroline Poland: Yeah. Yeah, research supports very strongly that idea that the top of organizations, principals really set the culture for everyone in the school, and that includes well-being. And so there’s several different ways that you can go about doing that. First, you want to really consider what those guiding values are of your organization. Those values and the vision that we have is the true north. And if we can focus on true north and everything that we’re doing is pointing to that, then we’re not going to lose our way. But when we take our eyes off of that vision or those values, we lose what our north is and then we can lose ourselves in the water, so to speak. And really it gets kind of confusing and takes us further away from where we want to be. So also, remember that we have to be in our regulated nervous system, our prefrontal cortex in order to hold to our values. So that’s another reason why neurobiology is so important. But consider those guiding values. Really listen, that active listening to what our employees need. Prioritizing their mental health, and that can be done in a number of ways that we can unpack here. Embracing work-life harmony, people are of course allowed to be humans outside of work. But is that just a passive understanding or are you really encouraging that and supporting that explicitly? That’s really important. And then writing clear policies and procedures, whether that’s about workplace expectations, workplace mental health, gender harassment, discrimination, and racism, being very clear on what it is, what happens if you report it, how you’re going to be supported, and being explicit about that entire process creates a very firm foundation for mental health and wellbeing. Michael Barber: Yeah. So many good tips there that are both practical and I think strategic of how school leaders need to be thinking about teacher wellbeing and impacting their mental health. I’m wondering, how does school leaders and principals, how do you keep this sustained and a ongoing effort throughout the year? Because you think of the school year and there are so many highs and lows to the school year, and so many times where school leaders are under an immense amount of pressure, particularly as the context of the last few weeks. School leaders are just taking a breather and they’re dealing with immense challenges. I mean, we’ve heard from many of our school leaders, flu, COVID-19 making a huge return into schools and the impact on both their teachers and their students. Obviously making sure students are showing up for school, these stressful moments of the beginning of the year and throughout the year. Some thoughts on how school leaders and or principals can make sure that there’s a sustained and ongoing effort around teacher wellbeing and mental health? Caroline Poland: Right. And that’s such a challenge. We get caught in the tyranny of the urgent, and the tyranny of the urgent often takes us further away from health and wellbeing, whatever area of life we’re talking about. And I think that, again, is where it needs to be very explicit or it needs to be part of the true north guiding values that there are policies and procedures written into place so that there’s something built into the structure of that. But really practically, I think that involves building it into your schedule. Because if it’s a passive thing that fits in if there’s time, there’s probably not going to be time for it. Too many other things going on. Whereas if we can- Michael Barber: Yeah. Caroline Poland: … take intentional time, it’s built into supervisory meetings, it’s part of your natural questions that are being asked, maybe there’s a rhythm of anonymous surveys that go out to your staff where you can begin to adjust course. But I think it really has to be built into rhythms of days, weeks, months. Some days maybe only five minutes, maybe sometimes you can fit in an hour. But realistically, if we’re not intentional about it, it’s not going to happen. Michael Barber: Yeah. I think the more practical you can make it as a leader, whether you’re a school leader or not, putting it in your calendar, maybe it’s a reminder inside your to-do list app on your phone, making it a reoccurring thing so that you offload that mental stress of having to think about doing these every single time. There’s some very practical things that school leaders could be doing to make sure that they’re doing this on a regular basis, right? Caroline Poland: Right. And the great thing is we have a brain outside of our body now that exists in our calendars, our phones, our watches, that ping us reminders. And so this is more for wellbeing in general, although certainly applicable here. I often tell people, “You don’t have to remember to do something. Your phone can remind you to do that.” And so every hour a 10-minute passing period can a little notice come up on your watch to take a slow exhale. That’s a very simple way to just kind of get yourself grounded. Maybe it’s a reminder set as part of meeting notes to ask a specific question. But utilize your brain outside your brain because we have that. You might as well use it and take advantage of that. Michael Barber: For sure. Use the tools that you’ve got at your disposal, right? Caroline Poland: Yes. Michael Barber: One of the things that you mentioned just that I was really fascinated by and I think we got a lot of reactions to was some of the data you showed around retention and wellbeing issues, and just the direct connection that wellbeing and mental health has on retaining teachers. And in a context that we find in ourselves right now where we have more teachers leaving the profession than those joining or interested in joining the profession where we have significant gaps of teachers inside many states and inside many classrooms inside those states, can you unpack just some of the insights from that research about why this is so vitally important to the longevity and health of your school? Caroline Poland: Right. Yeah. Lots of great research out there. Again, if anyone’s interested, you can contact me. I’m happy to send information your way. But we can’t unmarry retention and wellbeing and leadership. They’re interconnected and one builds on top of the next. And so we want to be very aware of that. Again, every time we’re trying to address one, we need to be addressing address all of that. And I think when we talk about the pipeline from teacher education to those first years of teaching to sustaining over time, that pipeline has to be built with mental health and wellbeing in mind. If our job is or if our idea is that we can just use people up and push them along, then we’re never going to meet our goals of retention. And if our goal is to help retain teachers in the long run, then we have to address health, we have to address wellbeing. And that means that we have to allow teachers to be humans and we have to value teachers as the humans that they are. And when we chop away too many parts of who people are and expect people to come to work in a very fragmented form of themselves, that takes a massive toll over time. So we really want to make sure that we’re valuing our educators as teachers or as humans, everything, everything that makes them humans, including their past histories and really building that pipeline with that in mind. Michael Barber: Yeah. I think we could spend a whole webinar session and a whole ‘nother 90 minutes, a whole 10 YouTube Lives on this conversation of the- Caroline Poland: Yes. Michael Barber: … connection of bringing oneself to work and the impact that it has on mental health and wellbeing, and in an era where we see teachers, laws being put in place that don’t allow teachers to bring their full selves to their work. Caroline Poland: Right. Michael Barber: We’ve got some challenges we’re going to face certainly in the future. We’ve talked a lot about school leader and teacher mental health. Maybe that’s a certain percentage of the equation. I was going to say half, but I think that’s probably wrong. But the other big part of the community at school is students. That’s why teachers are coming to work. As we think about how we impact student mental health and wellbeing, I know we’ve got a conversation coming up in a few weeks. Would love just some highlights of what we’re going to be talking about from you on, I believe it is October 5th, our October 5th webinar, 10:00 AM Pacific, 1:00 PM Eastern on student wellbeing. So some initial thoughts and thought starters and things you’re going to be talking about when we chat in a few weeks. Caroline Poland: Yeah. I’m really excited about this conversation and working on my slide set. It’s energized me quite a bit in terms of giving you all very practical things that you can do. I know one of the things that I hear from educators is, “The need is so great. I don’t know what to do when I’m trying to balance that with all the learning objectives or teaching for the test that’s coming up or standardized testing. What can I do?” And so we’re going to really look at some very practical things that you can do that don’t take much time that will integrate really nicely into the structure and flow of your work days. And those things also you can use for yourself for your own mental health and wellbeing. But just as we talked about how principal health and wellbeing is critical for educator health and wellbeing, the same thing is true for our students. And so one of the greatest gifts ever, I guess this is a little spoiler for what we’re talking about. One of the greatest gifts that we can ever give to our students is safety, connection, and emotional regulation. So we’re really going to talk about all of those areas, how you can build those things into the framework of your classroom. What you can give of yourselves in ways that are not draining, but energizing to you as well that will help to have students that will be more regulated, that will feel safe in the classroom because all of that supports healthy learning and a healthy flow of a classroom that just leads to great learning and energy in general instead of for a drain on people around. Michael Barber: [inaudible 00:15:23]. So we’ll look forward to having that conversation in a couple weeks. That’s on October 5th, 10:00 AM Pacific, 1:00 PM Eastern. If you’re wondering how to register for that webinar, we’ll have it up on our website later today. You’ll just head over to charterschoolcapital.com and search student mental health, and it’ll show up there. You can also follow us on Instagram @CharterSchoolCapital, and you can find out the registration page there. Caroline, I want to say a big thanks for you for joining us today on our Tuesday Tips. We will be back next week with one of our team members, Ryan Eldridge, to discuss all things finding a forever home for your school. But for now, we’ll say goodbye and say thanks to Caroline. And we’ll see you next week. Thanks, everyone. Caroline Poland: Thank you.