“I wasn’t expecting it, but they understood our challenge, had had experience with other startup charter schools, knowing that, yes, if we work with you, with marketing and your recruitment of students and families, that all of this would fall right in line. And they were right about that. Our very first year, they helped me. I didn’t have a facility for parents to come to to see our school or to see what we were doing.”

Dr Yvonne Bullock, CEO, Head of School, Superintendent of Indy STEAM Academy

Indy STEAM’s mission is to provide a high-quality STEAM education—that’s science, technology, engineering, arts, and mathematics—for all kids, including under-served minority students and those from low-income families.

Lego creations on display in classroom Exterior of playground at Indy STEAM Academy

Through a partnership, IndySTEAM was able to redefine their marketing strategy, build their online presence, raise awareness, and get the word out to the right families at the right time—increasing their enrollment beyond what would have been otherwise possible.

Exterior aerial view of Indy STEAM Academy building

Indy STEAM started out with 77 kids; through an enrollment marketing partnership, they are currently at 164 kids in their second year. Indy STEAM continues to grow in partnership, with full, thriving classrooms.

Case Study IndySTEAM Partnership
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Color mural from SET High School next to a basketball court.