Helping Indy STEAM Get Kids to Fill Their School
A partnership with Indy STEAM began before they opened their doors. They partnered to get money to run their school, and began their first year with an enrollment marketing partnership.
With supported marketing efforts, Indy STEAM more than doubled their enrollment by year 2.
“I wasn’t expecting it, but they understood our challenge, had had experience with other startup charter schools, knowing that, yes, if we work with you, with marketing and your recruitment of students and families, that all of this would fall right in line. And they were right about that. Our very first year, they helped me. I didn’t have a facility for parents to come to to see our school or to see what we were doing.”
Indy STEAM’s mission is to provide a high-quality STEAM education—that’s science, technology, engineering, arts, and mathematics—for all kids, including under-served minority students and those from low-income families.
Through a partnership, IndySTEAM was able to redefine their marketing strategy, build their online presence, raise awareness, and get the word out to the right families at the right time—increasing their enrollment beyond what would have been otherwise possible.
Indy STEAM started out with 77 kids; through an enrollment marketing partnership, they are currently at 164 kids in their second year. Indy STEAM continues to grow in partnership, with full, thriving classrooms.
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