Digital Marketing Resources for Charter Schools
Elevate your charter school’s online presence with the power of digital marketing! In today’s tech-driven landscape, a strategic digital marketing approach is key to reaching and engaging your target audience effectively. From crafting compelling content that resonates with parents and students to utilizing social media platforms for community engagement, digital marketing opens avenues for increased visibility and connection. Whether it’s showcasing your school’s unique programs, success stories, or upcoming events, harnessing the potential of digital marketing ensures that your charter school stands out in a competitive educational landscape. Let us guide you through the dynamic realm of digital marketing, tailoring strategies to amplify your school’s mission, drive enrollment, and foster lasting connections with your community.
Resources:
Organic Search & Search Engine Optimization
Paid Search (PPC), Display, & Retargeting
- **Google Adwords Certification
- The Beginner’s Guide to Setting Up An Adwords Account
- The Beginner’s Guide to Adwords Display Advertising
- Tips for Creating Effective Display Ads
- Create Your First Remarketing Campaign
Email and Social Media
- MailChimp
- Hootsuite
- Hootsuite Resource Library
- How To Set Up Facebook, Twitter, and Every Other Social Media Profile
Website Creation
General
Featured Article
5 Tips for Successful Enrollment Marketing Through Flyers and Direct Mailers
Digital marketing and social media are essential ways to connect with prospective families and students. By contrast, direct mailers and flyers may seem like an old-fashioned way of marketing your school, but they can actually be an effective way to raise awareness and generate interest. Here are some best practices when it comes to these […]
Featured Article
3 Things Charter Schools Can Do for Website Search Engine Optimization (SEO)
The search bar is where it all begins. SEO, or search engine optimization, is a key component to designing your charter school website. In short, good SEO means your website is easy to find. When done right, SEO leads to lots of “organic” traffic to your site—if a parent in your city is looking for a […]
Featured Article
5 Tips for Using Social Media to Build Your School’s Online Presence
Engaging with your audience on social media allows you to share inspiring stories, highlight student achievements, and engage with the community by responding to comments and messages. Here are some strategies for effectively using social media to build your school’s online presence. Choose your platforms. It’s important to engage with your audience on the social […]
Featured Article
How to Create an Engaging School Newsletter
Newsletters are a great communication tool—one that, when used effectively, can help you build a strong school community and foster family engagement. Newsletters are more than just a simple email—when carefully crafted, they can deliver value to your community. Here’s how. Planning Your Newsletter Strategy 1. Know Your Audience Everything that goes into your newsletter […]
Indy STEAM
Through a partnership, IndySTEAM was able to get the word out to the right families at the right time, more than doubling their enrollment.
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