Digital marketing and social media are essential ways to connect with prospective families and students. By contrast, direct mailers and flyers may seem like an old-fashioned way of marketing your school, but they can actually be an effective way to raise awareness and generate interest.
Here are some best practices when it comes to these offline forms marketing:
Tip 1: Keep it Simple
When designing flyers or mailers, keep the design simple and uncluttered. Use a clear and easy-to-read font and include essential information like the school name, purpose, grades offered, address, phone number, and open house dates and times.
Tip 2: Think Like Your Prospective Families
Try to put yourself in the shoes of prospective parents and understand their needs. Consider putting up flyers or leaving brochures at libraries, coffee shops, community centers, health clinics, and grocery stores.
Tip 3: Send Out Welcome Packets
When people move to a new location, the U.S. Postal Service sends out a Welcome Packet that contains coupons and advertisements. Try to get your charter school’s brochure or flyer included in these packets to reach new families in your area.
Tip 4: Consider Direct Mailers
Send out flyers or brochures in advance of an open house or informational meeting to generate interest among prospective parents.
Tip 5: Provide Information in Native Languages
If your area has a large population that speaks a certain language, it’s essential to provide information in that language. Consider translating flyers, brochures, or other promotional materials to ensure that you reach your audience.
Want to learn more about effective enrollment marketing? You can download the free Digital Marketing Guide. This workbook will empower you to build and follow through on a simple digital marketing strategy for your school. You can use these pages to set goals for your school, refine your messaging, set strategic marketing goals, and achieve them through various digital marketing programs.