Ashley MacQuarrie joined us to discuss what schools should be doing if they’re behind on spring enrollment targets.
Here are this session’s top 3 tips:
- Don’t panic and throw money at advertising—understand the problem first. s it top-of-funnel (not enough people finding you)? Conversion (families visiting but not enrolling)? Follow-through (applying but not finishing paperwork)? And critically—are families re-enrolling?
- Spring open houses should focus on specifics, not sales pitches. Families at this point are making final decisions—they’ve narrowed options and need details. They want to know: Who will be my kid’s teacher? What does drop-off look like? Will my kid fit in?
- With limited bandwidth, prioritize: summer communication plan, personal re-engagement with warm leads, and family referral efforts. Start your summer communication sequence now for families who’ve enrolled.
Bonus: Summer is not a pause. Keep showing up on social with behind-the-scenes prep content, teacher spotlights, classroom setup, and new teacher introductions. That social proof matters. Use summer to plan your fall push before school starts and you’re overwhelmed.
Watch the Whole Conversation Here
