Grow Summit

GROW ENROLLMENT COURSE

Your Complete Charter School Marketing Course

Transform your enrollment strategy with our self-paced, comprehensive 5-module video course featuring expert-led lessons, practical templates, and proven frameworks that help charter schools consistently attract and enroll the right families.

Each Module Includes: Video lesson with expert instruction, presentation slides for review, and downloadable guides and worksheets

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How This Course Works

Each module builds upon the previous one to create a comprehensive enrollment marketing strategy. All modules include expert video lessons, downloadable templates, and practical frameworks you can implement immediately.

1
Who This Course Is For

Charter school principals, administrators, marketing coordinators, enrollment directors, development community outreach staff, and anyone responsible for attracting families to charter schools

2
Total Value

5 expert-led modules, 15+ downloadable resources, and proven frameworks from enrollment marketing specialists

Module 1: Open Houses and Events Module 2: Media Relations Module 3: Brand Strategy Module 4: Your School’s Website Module 5: Social Media Strategy

Open Houses and Events: Build Community and Drive Enrollment

This foundational module sets the stage for all your in-person marketing efforts. Learn how to design strategic open houses perfectly timed to your enrollment cycle, create memorable tour experiences that emotionally connect with prospective families, and implement follow-up systems that dramatically increase visitor-to-enrollment conversion rates.

What You’ll Learn:
  • Strategic event timing aligned with family decision-making cycles
  • Tour design that showcases culture, not just facilities
  • Follow-up systems that convert interest into enrollment
  • Event promotion strategies that attract the right families
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Module 1 (1)

Building Relationships with Local Media: Amplify Your School’s Story

Learn how to identify key media contacts, build authentic ongoing relationships, and effectively communicate your school’s unique value when opportunities arise. Plus, master essential crisis communication strategies to protect your school’s reputation.

What You’ll Learn:
  • How to identify reporters, editors, and producers who cover education
  • Relationship-building strategies that provide mutual value
  • Effective outreach techniques and messaging frameworks
  • Crisis communication plans that protect your reputation

 

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Module 2 Jean

Brand Strategy and Visual Identity: Stand Out and Connect

Develop clear messaging that resonates with families, establish a cohesive visual identity that builds trust, and implement practical strategies for maintaining brand consistency across all touchpoints. Learn both long-term brand considerations and quick wins you can implement immediately.

What You’ll Learn:
  • Foundational brand strategy including vision, mission, and differentiators
  • Verbal and visual brand consistency that builds recognition
  • SEO optimization and email marketing tactics
  • Brand audit techniques and improvement strategies

 

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Module 2

Website Optimization: Your Digital Front Door

Transform your school website into a 24/7 enrollment engine that serves as your virtual ambassador. Learn how to understand your audience through empathy mapping, organize content strategically to guide families through their decision-making process, and use testing methods to continuously improve your website’s performance and conversion rates.

What You’ll Learn:
  • User empathy mapping to understand prospective family needs
  • Core page modeling for strategic content organization
  • Qualitative and quantitative testing methods for continuous improvement
  • Conversion optimization techniques that drive enrollment

 

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Module 3

Social Media Strategy: Build Community and Drive Engagement

Learn to think strategically about content creation across platforms, understand your audience’s behaviors, and create content that stops the scroll and connects with prospective families. Master sustainable planning systems that make social media manageable, not overwhelming.

What You’ll Learn:
  • Strategic content creation frameworks for authentic engagement
  • Platform-specific optimization and audience understanding
  • Sustainable content planning and measurement strategies
  • Community-building techniques that drive enrollment interest

 

Start Module 5
Module 5

Success Story

See Success Stories
Working Capital

STARS Charter School

STARS partnered for money to run their school. They were able to embark upon building projects with minimal disruptions to their thriving programs. With the new, improved space, STARS has been able to dramatically increase enrollment.
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Exterior aerial view of STARS Charter School building

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