This week, Cheril Clarke joined us to discuss how schools can leverage video marketing. She discussed creating videos that highlight what sets your school apart from others, taking advantage of user-friendly video editing apps, and guardian consent. Watch the full video below!
More Enrollment Marketing Resources
Want more resources to help you fill your school with kids? Browse the resources below—all free for school leaders!
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Tuesday Tips: Using Video to Boost Enrollment
In this session, Cheril Clarke and Isabella Marenco joined us to answer questions on using video to promote your school. They discussed how videos can feature glimpses into daily life at your school, how to use trending background audio, and embracing short, engaging content. Join the experts as they answer all your questions live on […]
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3 Things Charter Schools Can Do for Website Search Engine Optimization (SEO)
The search bar is where it all begins. SEO, or search engine optimization, is a key component to designing your charter school website. In short, good SEO means your website is easy to find. When done right, SEO leads to lots of “organic” traffic to your site—if a parent in your city is looking for a […]
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3 Tips for Data-Driven Enrollment Marketing
Search data show that families start looking for schools between January and April. This marks a critical time for you to showcase your school—and ensure your content and ads are getting in front of families. This foresight avoids last-minute scrambling as the enrollment season approaches in June, July, and August. Here are some data-driven strategies […]
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5 Tips for Making Online Connections with Prospective Families
According to a survey conducted by the nonprofit National School Choice Awareness Foundation (NSCAF), 53.7 percent of parents are considering new schools for their children. Most school searches start online, which means it’s important for your school to be both searchable and have online curb appeal. Here are 5 ways you can improve searchability and […]
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The Charter School Digital Marketing Guide
Download this workbook will help you achieve your enrollment goals. Refine your school’s messaging, set strategic marketing goals, and achieve them through a variety of digital marketing programs.
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