Welcome back to Tuesday Tips! In today’s first episode for the new school year, we were joined by enrollment marketing expert Ashley MacQuarrie to discuss back-to-school enrollment marketing. Here are the session’s top three tips:
Watch the full video below!
- Embrace video content. Schools are seeing more success with video and programmatic ads on social media, Google search, and other platforms. Video content, especially on platforms like TikTok, Instagram, and YouTube, increasingly drives conversions and leads. Schools should focus on creating authentic and engaging videos to capture attention.
- Leverage community events. Participating in local community events, such as parades, fairs, and festivals, along with hosting open houses and on-demand tours, is helping schools connect with families in person. Combining these events with video content can amplify the impact online, creating a cohesive marketing strategy.
- Invest in programmatic ads. Schools are finding success with programmatic ads across multiple platforms, including Google, social media, and even local radio. These ads help schools reach their target audience more effectively by displaying video and audio ads on websites, podcasts, and streaming services like Spotify.
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