Fall enrollment season is here, and whether your school is ahead of the game or still filling seats after the first day of school, there’s real ground you can make up. On this week’s Tuesday Tips, Byron Flitsch from our enrollment marketing team joins Marin Smith to talk through what to prioritize right now. Watch the full conversation below.
Top 3 Tips
- Audit who you’re actually looking for. Don’t default to kindergarten. Find out which grades have empty seats and build your marketing around that specific audience.
- Get your story straight everywhere. Your “why us” message, deadlines, and enrollment process need to be identical on your website, your socials, and at the front desk.
- Follow up with your warm leads first. The fastest wins are the families who already toured or inquired and just went quiet. A personal call can turn them around today.
Should a school focus on kindergarten enrollment first?
Not necessarily. Audit which grades actually have open seats before deciding where to focus. The gap is often in older grades, not kindergarten.
What’s the minimum a school website needs for fall enrollment?
Deadlines, how to apply, the school calendar, and a clear sense of who you are, all visible on the main page without requiring visitors to dig for it.
How should a school handle open houses and tours?
Focus less on repeating information families already found online, and more on how welcome they feel. Invite families to apply or schedule a next step before they leave, and offer tour times outside the standard weekday afternoon slot, including evenings, weekends, or a virtual option.
What should a school do this week if it’s behind on fall enrollment?
Call the families who’ve already shown interest but gone quiet. A personal follow-up, ideally from a school leader, often re-engages them faster than another email.
