In this episode of Tuesday Tips, Niki Blaker joined us to discuss optimizing your school’s website for enrollment.
Here are the conversation’s top 3 tips:
- Prioritize simple navigation. This helps visitors find the information they need quickly. Use clear calls to action throughout the site, and make sure the mobile experience is seamless, as many users will access the site on their phones.
- Establish a visual design system. This includes uniform color schemes, fonts, and overall style that reinforce your school’s brand. A cohesive experience helps build trust among prospective families.
- Create engaging and informative content. Balance essential information with storytelling by using a mix of text, images, and videos.
Watch the Whole Conversation Here
