In this episode of Tuesday Tips, we were joined by Ashley MacQuarrie to discuss back-to-school social media strategies that drive enrollment.
Here are this session’s top 3 tips, and watch the full video below:
- Show the faces that make your school special. Create personal video introductions from school leaders and faculty, especially highlighting new team members. Capture behind-the-scenes content like teacher prep, classroom setups, and facility improvements to help families visualize what their child’s experience will be like.
- Think year-round when creating content. The moments you capture throughout the school year become valuable content for later use. Videos of classroom activities, morning routines, and school traditions can be repurposed during back-to-school season or used in countdown posts to build excitement.
- Leverage authentic testimonials strategically. Capture student and parent testimonials at natural moments like graduation when emotions run high. Simple approaches like having students hold “why I chose this school” signs can be powerful for both enrollment and re-enrollment, helping families remember why they made their choice.
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