For this episode of Tuesday Tips, Todd Harris, CEO of Enrollstream, joined us to discuss measuring the effectiveness of your enrollment marketing.
Here are the top three tips from the conversation, and you can watch the full video below.
1. Start with Clear Goals
Begin with specific enrollment marketing objectives, such as growing enrollment or reducing marketing costs. Use data not just for lead generation but also to track which campaigns lead to actual enrollments. This ensures your efforts are both efficient and effective.
2. Leverage Technology for Real-Time Feedback
Social media dashboards, QR codes, and CRMs can gather immediate insights into your campaigns. Real-time data allows you to adapt your strategies and optimize your spending quickly.
3. Maximize Word-of-Mouth and Digital Marketing
Community outreach and referrals remain crucial, especially for new and growing schools. At the same time, invest in digital marketing—parents and students are increasingly engaging online, and digital ads provide trackable, measurable results.
