Grow Enrollment Course Module 2

Building Relationships with Local Media

This module of the Grow Enrollment Course teaches you how to build authentic, ongoing relationships with reporters, editors, and producers in your community. You’ll learn practical strategies for identifying the right contacts, creating mutually beneficial partnerships, and effectively communicating your school’s unique value when opportunities arise.

You’ll be able to:
  • Identify and connect with key local media contacts who cover education and community stories.
  • Develop an ongoing relationship-building strategy that positions your school as a valuable story source.
  • Create effective crisis communication plans that protect your school’s reputation during challenging situations.
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Register for the Course

Identify

and connect with key local media contacts who cover education and community stories.

Develop

an ongoing relationship-building strategy that positions your school as a valuable story source.

Create

effective crisis communication plans that protect your school’s reputation during challenging situations.

Jean Flemming

Jean Shields Fleming is a global communications consultant. She has led communications for NWEA and Scholastic, worked with a diverse range of large and small organizations, and is an expert in communication, PR, and media relations for schools.

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