School Website Best Practices

Your school’s website is often the first interaction prospective families have with your school, making it your most important digital asset. This module of the Grow Enrollment Course teaches you how to create a user-friendly, strategically organized website that serves as your virtual ambassador, working around the clock to attract and engage potential students and their families.

Register for this self-paced, expert-led video lesson and:

• Create user empathy maps to understand the thoughts, feelings, and behaviors of prospective families visiting your website.
• Organize website content using core page models that align audience needs with your school’s enrollment goals.
• Apply qualitative and quantitative testing methods to measure, iterate, and continuously improve your website’s effectiveness.