Building Relationships with Local Media: Amplify Your School’s Story

In this module, you’ll learn how to build meaningful partnerships with local media to amplify your school’s story and reach families in your community. Discover how to identify the right media contacts, create ongoing relationships that benefit both your school and local reporters, and effectively communicate your school’s value when opportunities arise. You’ll also learn essential crisis communication strategies to protect your school’s reputation when challenges occur.

Learning Objectives

• Identify and connect with key local media contacts including reporters, editors, and producers who cover education and community stories.
• Develop an ongoing relationship-building strategy that positions your school as a valuable community resource and story source.
• Create effective crisis communication plans that protect your school’s reputation and maintain community trust during challenging situations.